Recent studies by the Halloween Industry Association showed that social media is a huge contributor when it comes to influencing consumer’s purchasing decisions. For example, Instagram has had the biggest increase of users year after year—close to 12%. Ensuring your Halloween-themed campaigns are fun, fresh, and relevant will help guarantee their ROI. The key is pinning down the best influencer marketing campaign ideas, making certain they meet your goals and objectives. And, enlisting quality influencers to participate and promote your products or services.
When considering which activations will drive the most product sales this holiday season, check out these 10 Halloween-themed influencer marketing campaign ideas:
What Wowed Us: What Halloween campaign is complete without promoting Halloween parties? Not Izze’s. To maximize on the festive and fun nature of the holiday, they connected with influencers in the DIY party decor niche. They asked them to take photos of their favorite Izze products on a festive backdrop, write a blog post about throwing the perfect Halloween party, and promote it on their social media accounts. These blog posts authored by A Kailo Chic Life and Studio DIY are great examples of how the objectives were met by the campaign.
Results: Talk about engagement! The two blog posts alone generated more than 4,000 likes on Instagram. The campaign also resulted in additional engagement across platforms, driving traffic to the brand’s website.
What Wowed Us: If your brand’s primary objectives include raising brand awareness, creating buzz, and driving engagement about a how-to topic, then engaging influencers in creating DIY blog posts and promoting them across social media is the way to go. Amazon is a prime example of one brand that is getting it right to accomplish these objectives (pun intended!). This Halloween season, they promoted their Amazon Prime boxes by partnering with bloggers. Each influencer was asked to create a Halloween costume using Amazon Prime boxes, write a step-by-step blog post, and promote it across social media platforms, using the #Boxtumes hashtag. This above image is a Facebook post that promotes the how-to blog post from Spaceships and Laser Beams.
Results: Talk about ROI! Amazon’s results have been incredible. The collective influencer’s reach exceeded 20 MILLION. But the impressions were even more, well, impressive! The comments, likes, and shares have been off the charts and continue to soar. Additionally, the campaign produced such awesome content that Amazon decided to repeat it and has enjoyed media coverage from the likes of Good Housekeeping. We’d call that a huge win!
What Wowed Us: Raise your hand if you’re a fan of Netflix’s Stranger Things? When season two was about to be released during Halloween of 2017, brands jumped on the hype by collaborating with Netflix on limited edition merchandise and promotions. Topshop, Lyft, Kellogg’s, Spotify, Reebok, and others promoted the series across their social media platforms, including Facebook. Additionally, they created a number of in-store or live experiences to add to the buzz. For example, Lyft created an upside-down experience for some of its passengers during Halloween night.
Results: Impressions and engagement were huge for this activation.
What Wowed Us: Crocs partnered with social media influencers to drive creative content. Specifically, influencers matched Croc’s iconic shoes with Halloween costumes and posted a photo on Instagram using the #ComeAsYouAre hashtag.
Results: This campaign drove brand awareness and creative assets. Plus, because of the personal touches made by the influencers, the brand was able to connect with the consumers in a memorable way. But, if we’re talking quantifiable results, look at these 4,518 likes! What’s not to love?
What Wowed Us: Live streaming is one of our favorite influencer marketing campaign ideas as it is a great way to engage an influencer’s followers. The most popular use of live streaming this time of year are live video tutorials of Halloween make-up sessions or unboxing Halloween hauls. But, we champion brands who go outside the box. For example, Ritz found a way to stand out by teaming up with influencers to show off Halloween recipes and sandwiches using Ritz. All of this was done on Facebook Live.
Results: This activation drove brand awareness and buzz among the influencer’s networks. Additionally, it gave consumers more ideas on the unlimited capabilities of the product. In other words, it opened opportunities for potential consumers to try the Ritz product and see for themselves.
What Wowed Us: Disney likes to go big for Halloween. This year, they sponsored influencers to experience Halloween the Disney way. Influencers got and captured first-hand experiences on their blogs and social media accounts. For example, blogger Trips with Tykes detailed every single thing Disney’s target audience need to know as they plan their visit to the park.
Results: Product sampling, brand awareness, and creative assets are some results Disney enjoyed from sponsoring bloggers onsite at their property.
What Wowed Us: Followers love being featured on their favorite brand’s page. Sephora joined the Halloween fun by creating a Pinterest board where followers could pin their best Halloween makeup look. They needed to use the #SephoraSelfie hashtag to qualify. When they did, they got a chance to be featured as the brand’s inspiration.
Results: This activation generated buzz among those in the fashion community. The board instantly got close to 430,000 follows! Score!
What Wowed Us: Fanta used Virtual Reality in creating a campaign that generated buzz among consumers. Along with a scary elevator crash experience they held during a live event, they also partnered with Snapchat to create limited edition lenses and filters that were accessed through QR codes strategically placed on limited products. Additionally, Fanta connected with influencers to recreate these limited edition filters, using their own makeup and costumes.
Results: Millenials make up 45% of the Snapchat community according to this source. For them, experience plays a big role in deciding their favorite products. This activation drove an increase in engagement, creative assets, and customer experience.
What Wowed Us: Twitter Parties are always a great way to venture into community engagement. In this activation, brands can show off products or services in a friendly, non-salesy way. Additionally, they can drive a huge amount of impressions in a very short period of time. Sunstar successfully pulled off its Halloween Twitter Party by partnering with influencers who were knowledgeable about a specific Halloween topic. In addition to that, they gave away prizes like Visa gift cards, product discounts, and more.
Results: Involving influencers in Twitter Parties helps you tap into just the right target market while driving great content from informal experts with reach. The influencers already had an established network which helped Sunstar drive impressions while raising product awareness.
What Wowed Us: M&Ms was one of the Halloween campaign ideas we saw as a real win. Why? They chose a fun format like video and partnered with influencers to increase their exposure and engagement even more than they would have had they pushed the campaign on their own. For instance, this video posted by the famous Ryan’s Toy Review with a giant M&Ms candy pack left those 1.3 million viewers wanting to buy M&Ms for Halloween.
Results: Sometimes, candy brands take all the time and money in the world fussing with new packaging and advertising for their products when all it takes is a video from an influencer with 16 million subscribers to get you the reach and buzz (and ultimately sales) that you desire.
With the great commercialization of the holidays (Hello! Halloween products are on store aisles in August.) and the ever-increasing rate of America’s spending power during Halloween, brands need to stay fun, fresh, and relevant in their marketing campaigns.. The above are 10 brands who engaged in nine different Halloween campaign ideas that perfectly matched their objectives and goals.
What Halloween-themed influencer marketing campaign ideas do you have? Or, what brands have you seen knock it out of the park when it comes to Halloween-related activations?
This post was originally posted on ForwardInfluence.com.