Facebook and Instagram recently made API changes that affect many third-party apps, automated platforms, and social listening services.
Given the highly concerning issues facing Facebook and Instagram, FB announced some serious changes to their APIs, which they’re rolling out at an accelerated rate. Most of these changes involve limiting data access to third-party developers, unless those parties have special permissions and/or partnerships with Facebook/Instagram.
Who Does API Changes Impact?
A majority of these changes will impact a) analytics vendors who rely on API searches to retrieve user data, and b) apps that take actions on behalf of users (i.e., apps that post for you).
Platforms with Post Verifications
Changes will also affect platforms using the API for post verifications (e.g., influencer platforms whose members used to provide proof-of-post via the platform API now have to now manually submit their posts via email instead of relying on an automated system).
In other words, some influencer marketing platforms used APIs to automatically search for proof of posts; these vendors will now need to find alternate solutions.
Social Listening Services
API changes also impact social listening services as they use “subscriptions” to monitor or search broadly for hashtag mentions. Removing API endpoints or decreased rate limits (rate limits represent the number of times they can be used per hour) significantly impacts these services.
Audience Insights Services
Instagram removed all audience data from the Instagram API. Services that provide audience insights or audience targeting based on data from Instagram will also no longer be able to do so.
*A note about Actual Impressions: Most influencer marketing platforms do not provide actual impressions, because most social media platforms do not provide those figures, and those who did (FB/Instagram) only offered them to a few partners and have since discontinued this feature. MOST actual impressions are a percentage of potential impressions. Be sure to ask your influencer partners how they are calculating actuals, especially now that the APIs have changed so drastically!
If you’d like to know more about 2018 influencer marketing trends and predictions, click here.
How will API changes affect you?
This post was modified from the original article published on RealClever.com.