You’ve heard the basics. Influencer marketing is a $2 billion industry projected to climb to a $10 billion value by 2020 (Adweek). Despite this increase in spending, some brand managers are still
6 Reasons to Talk Metrics Before Brainstorming Campaign Tactics
Have you ever been tempted to brainstorm ideas for your next sure-to-go-viral campaign before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier