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Influencer Marketing Association

Influencer Marketing Association

Resources and best practices for the influencer marketing industry

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Statistics

September 18, 2018

10 Compelling Influencer Marketing Statistics

You’ve heard the basics. Influencer marketing is a $2 billion industry projected to climb to a $10 billion value by 2020 (Adweek). Despite this increase in spending, some brand managers are still

Filed Under: Influencer Marketing Trends Tagged With: Influencer Marketing, Influencer Marketing Association, Influencer Marketing News, Statistics

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May 20, 2018

6 Reasons to Talk Metrics Before Brainstorming Campaign Tactics

Have you ever been tempted to brainstorm ideas for your next sure-to-go-viral campaign before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier

Filed Under: Influencer Marketing Trends Tagged With: Campaign Management, Influencer Marketing, Influencer Marketing Campaigns, Metrics, Metrics Reports, Reports Reporting, Statistics, Stats, Stats Reports

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