Providing our members the most up-to-date influencer marketing information, tools and resources from this constantly evolving industry.

Thought leadership and connections from influencer marketing veterans made available to our members for media and B2B collaborations to continue to push the envelope and grow the industry.

Local and regional networking events and an annual national conference for brands, agencies and creators. We’re all about relationships and human interactions.

Mission

Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices, measurement standards and trends.

Vision

Our vision is to emphasize the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to achieve marketing objectives and deliver ROI.

Values

We want to protect the tenet that the human creative element of influencer marketing is critical to success and growth and to challenge the industry to encourage authenticity and trust in the human creative process alongside technological resources.

We are committed to protecting and elevating the human aspect of influencer marketing.

Influencer Marketing Association Blog

First-Ever Influencer Marketing Association Launches Today

San Francisco, May 22, 2018 – A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, today announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, […]

Go Small or Go Home: Micro-Influencers are Crushing It

Influencer marketing is booming, and while there’s still much debate over industry standards and best practices, one thing is clear: micro-influencers are the “it girl” of 2017. Even in Ad Age’s thought piece, “In Defense of the Celebrity Influencer,” author Seth Kean identifies micro-influencers as “advertisers’ new social media darlings.” There’s a reason for this. Micro-influencers […]

Facebook and Instagram API Changes

Facebook and Instagram recently made API changes that affect many third-party apps, automated platforms, and social listening services. WHAT’S HAPPENING? Given the highly concerning issues facing Facebook and Instagram, FB announced some serious changes to their APIs, which they’re rolling out at an accelerated rate. Most of these changes involve limiting data access to third-party developers, […]