Recent studies by the Halloween Industry Association showed that social media is a huge contributor when it comes to influencing consumer’s purchasing decisions. For example, Instagram has had the biggest increase of users year after year—close to 12%. Ensuring your Halloween-themed campaigns are fun, fresh, and relevant will help guarantee their ROI. The key is pinning […]
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Influencer Marketing Association Blog
An excellent way to get a sense of the influencer space is to attend a conference attended by influencers. We don’t endorse any particular conference listed below but provide this as a round-up of conferences throughout the 2019 calendar year. January BlogHer Health Hyperlink: https://conferences.blogher.com/blogher19-health/ Dates: January 24-25, 2019 Location: Los Angeles, California About: BlogHer […]
Given the importance of tracking a campaign’s ROI, having a tool or system that tracks all of your metrics in one place would be nice, right? Many social media metrics tracking tools claim they have it all and are a one-stop-shop for tracking. But, after testing out some, we’re here to tell you buyer beware. […]