You’ve heard the basics. Influencer marketing is a $2 billion industry projected to climb to a $10 billion value by 2020 (Adweek). Despite the dollars being spent, some brand managers are still desperately trying to prove the value of influencer marketing, so they can sell in campaign ideas. Here are 10 killer stats that should persuade […]
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Influencer Marketing Association Blog
This online world we live in makes connecting with customers, fans, activists, and groups easier than ever. That said, great communities, both online and off, don’t just happen. In other words, community managers must follow tried and true community management best practices to build thriving networks. Key Questions to Ask Before Creating a Community Brands […]
Back-to-school campaigns are just about to make their online debut. Will yours drive ROI? At the outset of back-to-school shopping last July, the National Retail Federation predicted consumers would spend $83.6 billion in retail between July and September. This shopping season, according to an Ad Age article, is the second biggest for retailers. While many […]