San Francisco, May 22, 2018 – A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, today announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, […]
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Influencer Marketing Association Blog
Influencer marketing is booming, and while there’s still much debate over industry standards and best practices, one thing is clear: micro-influencers are the “it girl” of 2017. Even in Ad Age’s thought piece, “In Defense of the Celebrity Influencer,” author Seth Kean identifies micro-influencers as “advertisers’ new social media darlings.” There’s a reason for this. Micro-influencers […]
Facebook and Instagram recently made API changes that affect many third-party apps, automated platforms, and social listening services. WHAT’S HAPPENING? Given the highly concerning issues facing Facebook and Instagram, FB announced some serious changes to their APIs, which they’re rolling out at an accelerated rate. Most of these changes involve limiting data access to third-party developers, […]