Our Mission

Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices, measurement standards and trends.

Our Vision

Our vision is to emphasize the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to achieve marketing objectives and deliver ROI.

Our Values

We want to protect the tenet that the human creative element of influencer marketing is critical to success and growth and to challenge the industry to encourage authenticity and trust in the human creative process alongside technological resources.

Providing our members the most up-to-date influencer marketing information, tools and resources from this constantly evolving industry.


Thought leadership and connections from influencer marketing veterans made available to our members for media and B2B collaborations to continue to push the envelope and grow the industry.

Local and regional networking events and an annual national conference for brands, agencies and creators. We’re all about relationships and human interactions.

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