Providing our members the most up-to-date influencer marketing information, tools and resources from this constantly evolving industry.

Thought leadership and connections from influencer marketing veterans made available to our members for media and B2B collaborations to continue to push the envelope and grow the industry.

Local and regional networking events and an annual national conference for brands, agencies and creators. We’re all about relationships and human interactions.

Mission

Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices, measurement standards and trends.

Vision

Our vision is to emphasize the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to achieve marketing objectives and deliver ROI.

Values

We want to protect the tenet that the human creative element of influencer marketing is critical to success and growth and to challenge the industry to encourage authenticity and trust in the human creative process alongside technological resources.

We are committed to protecting and elevating the human aspect of influencer marketing.

Influencer Marketing Association Blog

Six Ways to Measure Influencer Marketing ROI and Business Value

Today’s empowered customer already understands and has access to the content they need to assess the value of a purchase decision. And increasingly, the content that consumers trust today is content from other consumers. According to Forrester research, influencers and consumers are second only to agencies as the primary source of content for B2C brands. […]

Navigating the Pay Gap for Multicultural Influencers: Part 3

What’s Next. This post is the last in a series of 3. Read Navigating the Pay Gap for Multicultural Influencers: Part 1, for background on the gender, influencer and color pay gap, and Part 2, for context on multicultural campaigns in marketing strategy, first. SO NOW WHAT? Looking ahead, and observing brands and agencies that […]

Navigating the Pay Gap for Multicultural Influencers: Part 2

The Markets. This post is the second in a series of 3. Read Navigating the Pay Gap for Multicultural Influencers: Part 1, for background on the gender, influencer and color pay gap, first. Now that we have some insights into what the pay gap might look like as it relates to multicultural influencers, we need […]