Back-to-school campaigns are just about to make their online debut. Will yours drive ROI? At the outset of back-to-school shopping last July, the National Retail Federation predicted consumers would spend $83.6 billion in retail between July and September. This shopping season, according to an Ad Age article, is the second biggest for retailers. While many […]
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Influencer Marketing Association Blog
San Francisco, May 22, 2018 – A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, today announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, […]
Influencer marketing is booming, and while there’s still much debate over industry standards and best practices, one thing is clear: micro-influencers are the “it girl” of 2017. Even in Ad Age’s thought piece, “In Defense of the Celebrity Influencer,” author Seth Kean identifies micro-influencers as “advertisers’ new social media darlings.” There’s a reason for this. Micro-influencers […]