Providing our members the most up-to-date influencer marketing information, tools and resources from this constantly evolving industry.

Thought leadership and connections from influencer marketing veterans made available to our members for media and B2B collaborations to continue to push the envelope and grow the industry.

Local and regional networking events and an annual national conference for brands, agencies and creators. We’re all about relationships and human interactions.


Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices, measurement standards and trends.


Our vision is to emphasize the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to achieve marketing objectives and deliver ROI.


We want to protect the tenet that the human creative element of influencer marketing is critical to success and growth and to challenge the industry to encourage authenticity and trust in the human creative process alongside technological resources.

We are committed to protecting and elevating the human aspect of influencer marketing.

Influencer Marketing Association Blog

5 Ways to Guarantee ROI on Back-to-School Campaigns

Back-to-school campaigns are just about to make their online debut. Will yours drive ROI? At the outset of back-to-school shopping last July, the National Retail Federation predicted consumers would spend $83.6 billion in retail between July and September. This shopping season, according to an Ad Age article, is the second biggest for retailers. While many […]

First-Ever Influencer Marketing Association Launches Today

San Francisco, May 22, 2018 – A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, today announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, […]

Go Small or Go Home: Micro-Influencers are Crushing It

Influencer marketing is booming, and while there’s still much debate over industry standards and best practices, one thing is clear: micro-influencers are the “it girl” of 2017. Even in Ad Age’s thought piece, “In Defense of the Celebrity Influencer,” author Seth Kean identifies micro-influencers as “advertisers’ new social media darlings.” There’s a reason for this. Micro-influencers […]