Providing our members the most up-to-date influencer marketing information, tools and resources from this constantly evolving industry.

Thought leadership and connections from influencer marketing veterans made available to our members for media and B2B collaborations to continue to push the envelope and grow the industry.

Local and regional networking events and an annual national conference for brands, agencies and creators. We’re all about relationships and human interactions.

Mission

Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices, measurement standards and trends.

Vision

Our vision is to emphasize the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to achieve marketing objectives and deliver ROI.

Values

We want to protect the tenet that the human creative element of influencer marketing is critical to success and growth and to challenge the industry to encourage authenticity and trust in the human creative process alongside technological resources.

We are committed to protecting and elevating the human aspect of influencer marketing.

Influencer Marketing Association Blog

10 Compelling Influencer Marketing Statistics

You’ve heard the basics. Influencer marketing is a $2 billion industry projected to climb to a $10 billion value by 2020 (Adweek). Despite the dollars being spent, some brand managers are still desperately trying to prove the value of influencer marketing, so they can sell in campaign ideas.  Here are 10 killer stats that should persuade […]

Community Management Best Practices: 8 Tips to Getting Started

This online world we live in makes connecting with customers, fans, activists, and groups easier than ever. That said, great communities, both online and off, don’t just happen. In other words, community managers must follow tried and true community management best practices to build thriving networks. Key Questions to Ask Before Creating a Community Brands […]

5 Ways to Guarantee ROI on Back-to-School Campaigns

Back-to-school campaigns are just about to make their online debut. Will yours drive ROI? At the outset of back-to-school shopping last July, the National Retail Federation predicted consumers would spend $83.6 billion in retail between July and September. This shopping season, according to an Ad Age article, is the second biggest for retailers. While many […]