MISSION

Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices, measurement standards and trends.

VISION

Our vision is to emphasize the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to achieve marketing objectives and deliver ROI.

VALUES

We want to protect the tenet that the human creative element of influencer marketing is critical to success and growth and to challenge the industry to encourage authenticity and trust in the human creative process alongside technological resources.

We are committed to protecting and elevating the human aspect of influencer marketing.